
How to Build Sales Confidence for Christian Entrepreneurs
Sales confidence isn’t something you’re born with. It’s something you build.
And if you’ve been waiting to feel confident before you show up, follow up, or ask for the sale… that’s exactly why you feel stuck.
In this episode, I’m walking you through five powerful shifts that will help you build real, lasting sales confidence. Not the “fake it till you make it” version… the kind that actually shows up in real conversations when you’re talking about your pricing, leading a client, or asking for the next step.
Here’s what we unpack together:
You’ll learn why confidence has nothing to do with personality and everything to do with clarity. When you don’t know what to say or ask, your brain goes into protection mode and you start overexplaining, hesitating, and second-guessing yourself. But when you have structure, everything changes.
We talk about why most insecurity in sales comes from being self-focused. When your attention is on how you sound, how you’re perceived, or whether they like you… you lose connection. But when you shift your focus to serving the person in front of you, conversations feel natural again.
You’ll also see why confidence is built through repetition, not perfection. The women who feel confident aren’t the most polished… they’re the most practiced. Every conversation becomes data, not failure.
Then we get into leadership in sales. Because if you’re ending conversations with “let me know what you think,” you’re leaving people without direction. Confidence grows when you lead clearly and guide the next steps.
And finally, we talk about the most important shift of all… trusting God with the outcome. You are responsible for showing up and doing the work. You are not responsible for the result.
Check out episode 116 of the Small Business Growth Tools podcast for more!
If you ready to Sell Your Products & Services with Confidence, join my 4-day Sell With Confidence Challenge live on Zoom - May 18-21, 2026 from 9-11am Central (7am LA / 10am NYC) to learn how to become someone people say "yes!". Grab your ticket. Price goes up next round!
Check it out here ⬇️
