Pricing, Profit, and the Mindset Christian Women in Business Need to Talk About

Why is it so hard for Christian women in business to put a price on what we do?

We know our businesses need to make money. We know profitability matters. But when it's time to decide what our work is worth, raise our prices, or confidently tell someone what we charge, things can get complicated fast.

In this episode of The Leaders' Table Podcast, I sit down with three business friends Jan Touchberry, Andee Hart, and Gabe Cox for a candid Table Talk about money, pricing, profitability, and the beliefs Christian women carry into business.

Listen to the full conversation here.

One of the biggest tensions we discuss is the belief that being helpful and making money somehow conflict with each other. If we're serving people, should we really charge that much? If our gifts were given to us by God, is it wrong to profit from them?

Building a business that constantly depletes you isn't sustainable service. Profit allows us to continue serving our customers well, employ and support other people, invest back into our businesses, provide for our families, give generously, and make a greater impact in our communities.

We also talk about why pricing feels so personal. When you're selling something you've created, a "no" can feel like rejection of you. But someone deciding an offer isn't right for them doesn't mean your work isn't valuable. It simply means that offer wasn't for that person.

Sometimes the bigger problem is undercharging. Pricing too low can affect profitability, create resentment around the work you're doing, and even change how potential customers perceive the value of your offer. That's why pricing decisions can't be based solely on what we feel someone will pay.

Around the table, we unpack practical considerations including your actual costs, the time required to deliver your service, your capacity, market research, comparable offers, customer results, and when it may be time to raise your prices.

Most importantly, this conversation asks Christian women in business to think differently about money.

What could happen if more Christian women built genuinely profitable businesses?

What could we give? Who could we employ? What organizations could we support? What problems could we help solve?

Profit doesn't have to compete with purpose. Profit can expand your capacity for impact.

Pull up a chair and listen to this Table Talk as we challenge some of the assumptions Christian women have picked up about pricing, money, service, and what it means to steward a profitable business well.