3 Sales Conversations You Should Every Week (or Day!)

3 Sales Conversations You Should Every Week...or Every Day

If your business isn’t growing the way you want it to, most people will tell you the problem is your marketing. They’ll say you need more content, more posts, more strategies. But if you’re already getting leads, marketing isn’t your problem. The real issue is that you’re not having enough of the right conversations .

Every sale, every referral, and every new opportunity starts with a conversation. Not a post. Not a funnel. A conversation.

There are three conversations that grow every local small business. First, lead generation conversations—where you’re meeting new people and building connections. This is where most people do okay… until they get busy and stop showing up. That’s when the pipeline starts to dry up.

Second, sales conversations—where someone shares a problem and you step in to help. This is where most business owners hesitate. You don’t want to feel pushy, so you stay vague. But sales isn’t pressure—it’s clarity. It’s asking the right questions and confidently offering a solution when you can help.

And third, follow-up conversations—which is where most of your money is actually made. This is also where most people drop the ball. You have a great conversation… and then disappear. Meanwhile, the other person moves on. Following up isn’t annoying—it’s what keeps the relationship going and keeps you top of mind.

Here’s the truth: if one of these conversations is missing, your business will feel slow. If all three are happening consistently, your sales become predictable.

So before you go create more content or try another strategy, ask yourself this: am I having enough of the right conversations?

If this hit home, you’re going to want to listen to the full episode. I break down exactly what to say, how to approach these conversations, and how to turn them into real revenue in your business.

Listen to Episode 111 for more.